May 4, 2011

Fast Fashion Nation

Are you guilty of buying new clothes, only to find that as soon as you own that “must-have” item you need something else? Do you find that no matter how hard you try you just can’t keep up with the latest fashion trends?

Well, you might be addicted to “fast fashion.” But, don’t despair—there is a cure.

Kelly Drennan, the founder and president of Fashion Takes Action (FTA), states that “fast fashion ” is akin to “fast food.” Fast fashion addiction causes us to desire (and expect) quick turnovers in fashion. We must constantly buy new clothes in a frenzy to keep up with ever-changing trends. We sacrifice quality by purchasing cheaper, super-trendy clothes at big box stores, just so we can afford to keep up with the trends. It’s a never-ending cycle!

The cure? Slow Fashion.

Slow fashion includes clothing that’s manufactured in a careful, environmentally and socially responsible manner. The clothing is made with renewable, organic fabrics and dyes, and packaged in biodegradable or recyclable material—all of which is locally made—not manufactured abroad in sweatshops.

The result: a slowed-down manufacturing process means a slower turnover in fashion trends. Your high-quality, classic wardrobe pieces will stand the test of time, and you will feel great about taking care of the world with fashion!

Several designers are jumping on the eco-friendly, slow fashion bandwagon, including Canadian designers Emilie Rioux of Meemoza and Sarah Stevenson of Sarah Stevenson Clothing & Textile Design. Constructed using excellent-quality, eco-conscious fabrics, such as Modal, Bamboo, and 100 per cent silk, satin, and chiffon, their clothes feel super soft and luxurious to touch. Feminine, sassy, classic, and versatile, their clothes can be worn to the office, to lunch, or for a night on the town.

Emilie and Sarah demonstrate how eco-friendly “slow fashion” can benefit both the planet and us—we have the power to slow down the turnover of trends…without sacrificing style!

Curbing our addiction to “fast fashion” never looked—or felt—so good!

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