About Us

LifestyleBOOST is the girly guide to a greener you. Catering to your individual lifestyle, we deliver fun and lighthearted weekly e-newsletters containing all things green, girly, chic & fresh. Whether you fit into the Yummy Mummy, You Go Girl or Sexy in the City LifestyleBOOST category…or all 3…you’re guaranteed to be amused with our “girlfriend to girlfriend” style of sassy and clever commentary that will leave you wanting more!

If you think going green is boring, crunchy/granola or too expensive then you’ve come to the right place. We want you to experience how fun, easy and girly it can be to embrace your green side, one e-newsletter at a time. Before you know it, going green will become a trend that never goes out of style…especially your lifestyle!

Stay in the loop with all things eco-chic and become a BOOSTIE. Sign up for your FREE weekly e-newsletter today, follow us on Twitter and become a fan on Facebook.

Curious about our editorial content? Take a look at our Editorial Policy.

For advertising/sponsorship opportunities, go to our Advertising page.

Our Mission

To empower women with “green” awareness by revealing how simple, affordable and sexy an eco-friendly lifestyle can be!

Who We Are

Ipsita Paul – Founder and Creative & Editorial Chick, is an artist through and through. She has been acting & dancing since she was 3 years old and marching to the beat of her own drum for just as long. Originally, from the nation’s capital, Ottawa, Ontario, Ipsita is formally trained in acting and a classically trained dancer. She attended York University in Toronto, Ontario on a Fine Arts scholarship but it came as no surprise to anyone when she decided to leave her studies and live her Broadway dreams…so she did! Ipsita spent the better part of a decade fulfilling her Broadway dreams in New York and touring North America in such shows as Joseph and the Amazing Technicolor Dreamcoat starring Donny Osmond, Footloose, The Music Man, Never Gonna Dance & Contact (NAACP Theatre Award Nomination for Best Actress). She then decided to switch things up and apply her passion and talents to film & TV. Ipsita has worked on several projects including Grease, ABC’s General Hospital, the CW’s Runaway, The Dresden Files, A Broken Life and TBS’s Lovebites as well as various National TV commercials, voice overs and several print campaigns.

Performance is not the only passion in Ipsita’s life. Since her first green “Aha! moment” of realizing that all natural didn’t mean organic, Ipsita has been all green all the way! Having undergone a complete eco-transformation from the inside out, Ipsita realizes that it doesn’t have to be all or nothing and wants to share her experience & ideas with as many people as possible. As Founder and Creative & Editorial Chick, she is dedicated to inspiring in a fun & thought provoking way and is thrilled to introduce a fresh, new voice to the world of “green”. By giving people a LifestyleBOOST, Ipsita hopes to change the world one girly girl at a time!

Marlee Ross – Founder and Sales & Marketing Gal, is from the wintry city of Winnipeg, Manitoba. Although, growing up in Winnipeg was tons of fun, once she graduated from the University of Manitoba with her Bachelor of Commerce Honors degree, she packed up her parka and moved to the land of opportunity, Toronto, Ontario. Soon after starting her career in the insurance industry, she realized her calling for “all things fun” was not going to be fulfilled at her current position and made a beeline for the magazine world! For nearly a decade, Marlee honed her skills in advertising sales & business development, working for such publications as Elevate Magazine, Salon Magazine and Applied Arts Magazine. As the Associate Publisher for a magazine known for “all things cosmetically enhanced,” foreseeing her future fascination in the green movement was a far stretch…to say the least. But everything, including her outlook on life, changed once she gave birth to her sweet baby girl.

Marlee spent countless hours researching the chemicals found in our food, cleaning products & beauty products with the goal of being armed with knowledge. The learning process inspired her to make a change in the “green” direction, not only for the sake of her new baby, but for her own sake, her family’s sake and of course, our planet. She doesn’t consider herself to be a total greenie, but somewhere in between and she continues to take baby steps towards a better life. Being Founder of LifestyleBOOST has given Marlee the opportunity to learn & grow with her audience and experience just how fun this “green living” thing can be!